05

Judgement

Deciding what not to decide

Tempo is a leadership tool. Some decisions improve with a week; some rot. Telling them apart is the job.

June 2026

7 min

Written by

Helena Marsh

Executive coach

Tempo is a leadership tool.

Some decisions improve with a week of thought; some rot in a day. Teams under pressure usually treat them all the same — either everything is urgent, or everything waits for the next meeting. Both are expensive.

Sort before you solve

When a decision lands on your desk, give it a speed before you give it an answer. Three labels are enough.

  • Today — waiting costs more than being slightly wrong.

  • This month — better information is coming, and you know when.

  • Not mine — someone closer to the work should own it, with your backing.

Naming which is which, out loud, is one of the most calming things a leader can do.

Say the speed out loud

Tell the team which label you chose and why. People can live with a slow decision when they know it is deliberately slow. What exhausts them is not knowing whether anyone is deciding at all.

Accepting three principals — Q4 2026

Start with
twenty-five minutes.

No deck, no pitch. You talk, I listen, and we both find out whether I am the right person for the next year of your working life.

Book a chemistry call

Executive coaching for founders, first-time CEOs and the leaders behind them.

Helena Marsh

© 2026 Helena Marsh. All rights reserved.

London

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